Objective: The aim of this study was to investigate how to the Sport teams use Instagram as a social media platform for their branding purposes, and how much their fans respond to the brand on Instagram.Methodology: First, qualitative and quantitative content analysis was conducted on 500 Instagram posts by Tehran Esteghlal F.C. Then, by using one-way ANOVA and Scheffe test, investigated what team brand attributes have created more fan engagement.Results: Findings indicated that two demonstrates of brand attributes of Esteghlal F.C. on its Instagram page including product-related factors (team success, star player and head coach), and non-product related factors (brand mark, management, club’s history and tradition, club’s culture and values, event’s image, sponsor and fans). The highest frequency of images was related to star players (47.6%), and the lowest frequency was attributed to the club’s culture and values (2.2%). The results of ANOVA showed a significant difference between the means of comments and likes of the fans in terms of brand attributes. Scheffe test results showed that star players cause a significant difference in the number of fans' likes. moreover, it pointed out that sponsors effect the number of fans' comments.Conclusion: Instagram as a social media platform could be a suitable instrument to realize the brand through the content of messages exchanged between the followers and the sport teams. So, it could be used for branding purposes of the club.

In the present study, the main purpose is the qualitative study on garbage collection in Tehran city. It has been done by qualitative research method. Semi-structured interview and purposeful sampling techniques were used in data collection. To do this, 15 people were interviewed and the sample size in the present study was determined based on theoretical saturation. Thematic analysis was used to analyze the data. Theme analysis was performed at 4 levels of primary, main, central and core themes. A total of 184 initial themes were extracted from all interviews. In the main coding stage, the following 9 main themes were merged. Escape from poverty in the origin and the inevitable choice of inferiority, society's view to garbage collectors, and high stress, strengthening the cycle of academic reluctance and illiteracy, physical and mental torment, unknown horizon and confusion of the Khojies, legal ambiguity and customary definitions and contracts, complaints from relevant institutions, the entry of the mafia and the formation of rent and corruption. Finally, these themes fall into two categories of social harmfulness of recycling and institutional exclusion and illegallity of the status of garbage collectors in the second distrect in the form of the core theme of the structure of socially harmful and institutionally illegal, waste phenomenon explained..

This study aimed at identifying the factors influencing the brand equity of professional football teams. The design of the study was descriptive with practical goals. The study population comprised of two groups of people: sport marketing experts and sport managers, and the fans of Esteghlal football club. Forty-nine people were selected through purposive sampling from the first group, and another 184 people were selected through convenience sampling from the second one. The results of the study showed that from the managers, experts, and fans perspectives, the factors affecting the brand equity of Esteghlal Football Club were, in descending order, the fans loyalty, team success, team stars, stadium, club history, management, head coach, media, sponsors, and logo.

Objective: the aim of this study was to Evaluate the relationship marketing tactics of Iranian soccer league Methodology: according to the purpose, Adjusted relationship marketing components scale developed by Ehsani and Ezadi (2011), provided to 366 members of the supporters club Esteghlal Tehran that according to The sample size formula and Who were randomly selected. The questionnaire was based on the norms set for a Likert scale of 5 points to making it slightly used. Validity and reliability of the instrument by experts in the pilot study with the Alpha 0/92 respectively. For data analysis also oneway-anova variance, one sample t-test and Spearman and pearson Correlation significant 0/05 by spss20, systat13 and lisrel8. 50was used. Results: Results indicate that; between Subscales Knowledge Management, Quality of Service, Satisfaction, trust, commitment, quantity consumed, Interpreting advertisement and finally pursuit of media according to the membership of the Association was significant difference(p<0/05) and also between subscales of relationship marketing tactics according to annual watching matches Except satisfaction and trust was no significant difference(p<0/05). Conclusion: In general the results indicate the status of the Marketing tactics, points of strength and weakness in this regard and so presenting suitable strategies and operational, on The identification of the Iranian Football League clubs Especially Esteghlal Tehran and their supporters in the development of effective advocacy.

The present research was conducted with the aim of the relationship between social factors and family violence against children (child abuse). The used method was a survey and the data collection tool was also a questionnaire. From a total of 155 families with a history of child abuse based on the social emergency statistics of Tehran in the last 6 months of 1397, 110 families (parents with one or more children) were selected in District 9 of Tehran Municipality. The random sampling method was simple. In the present study, children under 11 years (6-11 years) were defined as the age range of children and family violence was also defined as violence applied by parents, older siblings. Research hypotheses were tested with SPSS statistical software through Pearson's correlation coefficient. The results showed that the experience of violence has a positive relationship with psychological violence, physical violence, neglect against children and family violence against children. In other results, it was found that violence-oriented mentality has a positive relationship with psychological violence, physical violence, neglect against children and family violence against children. In the continuation of the obtained results, the positive relationship of family problems with mental violence, physical violence and neglect against children and family violence against children was confirmed and it was found that gender stereotypes have a positive relationship with mental violence, physical violence and neglect against children and family violence against children. Finally, in the main hypothesis, the results showed: social factors have a positive relationship with psychological violence, physical violence and neglect against children and family violence against children.

Variety Esteghlal is a facultative rapeseed which was obtained with name of Glolal from Swedish Research Institute, Svalof in 1990. This variety is in group of double zero improved varieties that erucic acid in its oil and glucosinolate in its oil-free meal are less than 2% and 30 µ mol g-1 of dry matter, respectively. Preliminary evaluation of this variety along with other rapeseed varieties began at Karaj, Orumieh and Sari Research Stations in 1990/91 cropping season and simultaneously multiplication of its seed initiated in isolated fields. This variety was further avaluated in yield trial at Karaj, Sari, Gorgan, Moghan, Orumieh, Kermanshah and Hamadan Research Stations. However because of frost hazard in cold areas, its cultivation was recommended in areas with mild winters such as Mazandaran, Gorgan and Moghan. Characteristics of the variety are presented in Table 1 (in Farsi text, Page 126). Planting date of this variety in Karaj, Kermanshah, Orumieh and Hamadan was in middle of September, and in Sari, Gorgan and Moghan in middle of October. This variety has moderate tolerance to Sclerotinia disease.

Objective: the purpose of this study was to investigate the role of team image in fan’ s team identification in Iran’ s sport industry via structural equation modeling. Methodology: The research method was descriptive-correlation. The statistical population of the study included all fans over 18 years old in the Premier League in 2015/16 season. 640 questionnaires were analyzed as statistical sample. Heer and et al (2011), questionnaire and Chun (2008), questionnaire, to measure team identification and team image were used respectively. After confirming the face and content validity of questionnaires, For the reliability of team identification and team image questionnaires Cronbach’ s alpha coefficient (α =. 93; α =. 81) were estimated respectively in a pilot study. Results: Structural equation model analysis showed that team image has positive and significant effect on fans’ team identification. Conclusion: So, It is recommended to sport managers, to consider the issues such as appreciate the fans and fair play to creating a positive team image in the mind of fans in order to create and enhance the team identification.

Objective: The purpose of the research was to explain the relationship between the identity and loyalty of the fans on the brand evangelism of the Esteghlal football Club of Tehran. Methodology: This research was Correlational and functional based on structural equation modeling that was done as a field survey. The statistical population of the study consisted of all the fan of Esteghlal Club of Tehran, who came to the Azadi Stadium in the third week of the Premier League 2016-2017. The sample size was determined by structural equation sampling method and 252 correct questionnaires were used. The modified identity questionnaire of Mell & Ashforth (1992), the loyalty questionnaire of Mahoney et al. (2000), the intention to buy of Bacra and Carnage (2011), the positive brand advertising of Power and Associates (2008) and the negative brand advertising of Matzler et al (2007) were used. The face and content validity of the questionnaire was survey and reliability was counted by Cronbach's alpha and composite reliability. Data was analyzed by SMARTPLS software. Results: Findings showed that identity has a significant effect on loyalty and indicates a significant effect of loyalty on the factors contributing to brand evangelism. Also Identity had a significant effect on some of the factors contributing to brand evangelism. Conclusion: Clubs managers need to associate the identity of the fans with the club, so as to increase the loyalty of the fans, will make them bargaining in the brand communities.

Purpose of this study was to definition the role of team identification on football fans intentions to attendance mediated by attendance constraints conducted on Esteghlal Tehran Football Club. The research method in this study is descriptive - correlation and SEM was applied to survey the research hypothesis. The number of 550 fans of Esteghlal and team were selected as the research. In order to measure the research variables including attendance constraints, team identification, and intentions to attendance, the questionnaires of Rocha and Fleury (2017) were applied. The validity and accuracy of the questionnaires confirmed by the experts and the reliability of the test questions were confirmed via Cronbach’s alpha test. The results illistrate that team identification with a coefficient of -0.41 impact attendance constraints and with a coefficient of 0.66 impact fans intentions to attendance. On the other hand, attendance constraints with a coefficient of -0.83 impact fans’ intentions to attendance. According to the results of the present study, two things are suggested. On the on hand, by developing and reinforcing fans’ team identification, reduce their perception of constrains to attend in stadiums. On the other hand, by solving and facilitating constrains help fans intention to attend in stadiums